Publisher Rocket Review – Is It Good for Market Research or Not?
Is there a way to make the Kindle book research process easier? This is a question that every Kindle publisher has questioned at some point.
Dave Chesson, a Kindlepreneur, appears to agree. He had an uncanny ability to come up with good book ideas. He spoke the market’s language and was able to create captivating titles, subtitles, and descriptions. He was also able to look objectively at his competitors’ triumphs and failures and utilise that information to improve his own ideas.
So, how did he manage to pull it off?
Dave, like other successful self-publishing authors, relied heavily on spreadsheets and a lot of time. Dave decided to construct Publisher Rocket (previously known as KDP Rocket) to automate the process and handle all the heavy labour for him after becoming bored with the tedium of validating a book idea. He then made the software available to the general public.
In our Publisher Rocket review, we’ll go over the tool’s capabilities, look at how it may assist authors with market research, and provide our final opinion.
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Let’s get started:
What Does Publisher Rocket Do?
Publisher Rocket is a research tool for book promotion that assists authors in better understanding their selected niche. You might be asking why you should use a desktop programme instead of tried-and-true research tools like excel spreadsheets. Publisher Rocket can assist you in the following ways:
These are all things that you could probably figure out on your own if you put in enough time gathering data, but there’s no doubt that software can help us out. Publisher Rocket is one such software application that allows authors to investigate and validate their ideas more easily and quickly before beginning the writing process.
Publisher Rocket offers four main elements that can assist you in determining which market is hot, learning more about your competition, finding the most profitable keywords for advertising campaigns, and determining the most profitable category for your book.
These basic capabilities will be recognisable to users of the previous KDP Rocket edition, but they have been enhanced to deliver a bigger punch in the new version, and they are now a lot more user friendly thanks to the new style and layout.
Features of Publisher Rocket
‘Keyword Search,’ ‘Competition Analyzer,’ ‘Category Research,’ and ‘AMS Keyword Search’ are the four functions on the Publisher Rocket home menu screen. By clicking on the features or the tabs with the labels at the top of the page, you can access them.
options for core features
The following is a list of what each feature accomplishes.
1. Keyword Lookup
Experienced self-publishers understand the importance of keywords in driving traffic to their publications. The keyword search feature in Publisher Rocket will assist you in compiling a list of commonly used words by shoppers, determining the level of competition for those keywords, determining the average amount of money the top books make in a month, and determining how many times a keyword is searched on Amazon and Google each month.
the outcomes of the keyword
The most significant change to this section is that you can now use your keyword to search for both physical and electronic books. Only ebook data was previously available, and while many vendors focus on ebooks, there is still a big market for physical and print-on-demand books that you can now get into.
Here’s a breakdown of each column on the keyword search page:
Amazon suggested searches – These are terms that people have put into Amazon or phrases that Amazon believes you’ll want it to autocomplete in its search box based on their algorithm/research.
Keywords recommended by Amazon’s A-to-Z – When you manually input your seed term into Amazon search, followed by the letter ‘a,’ then ‘b,’ ‘c,’ and so on, Amazon generates these keywords.
Google suggested keywords — These keywords will appear in the ‘Google Searches/Month’ column automatically. Because they aren’t reliant on previous Amazon performance, Google recommended keywords are beneficial. Google can sometimes propose keywords that authors haven’t considered or that aren’t highly competitive. It may provide you with the opportunity to uncover a new Amazon market.
Number of Competitors
This column displays the number of books that appear in an Amazon search utilising Publisher Rocket’s keyword phrases. It should give you a sense of how well-known or targeted that term is. During the research phase, it’s useful for assessing your competition.
Naturally, you want your book to appear on the first page of Amazon’s search results for a specific term. Publisher Rocket’s ‘competitive score’ comes into play here. It’s intended to show you how difficult it will be to compete for a specific term at a look. The score ranges from 1 to 99, with 1 being the easiest and 99 being the most difficult.
Publisher Rocket calculates the competitive score by examining the top 5 books that appear for a keyword and factoring in factors such as whether the keyword is in the title or subtitle, the book’s popularity, the number of reviews and review grades, and more.
Average Monthly Earnings
This column displays the expected monthly income that books ranking for a keyword generate. It’s beneficial for determining a keyword phrase’s earning potential. The statistic is based on the top five books’ average monthly earnings for a given keyword. If a keyword’s monthly revenues are too low, it either suggests there isn’t a market for that keyword term or that there is a market but no decent books.
Check the monthly searches column on Amazon to discover how many people are searching for that word or phrase. You can rapidly discover if a keyword has a market and encourage Amazon buyers to view your book by combining that information with the average monthly revenues.
Publisher Rocket assigns a competition score from 1 to 99 to indicate how difficult it would be to rank for a given term. The best score for you will be determined by your current platform and your own preferences. New authors without an email list or fans should stick to keywords with a competitive score of 40 or less, according to Dave.
Veteran authors with a significant following and email subscriber list should be able to fight for keywords with a score of 90 or less, and seasoned authors with an email list and excellent advertising skills should be able to compete for keywords with a score of 65 or less.
With the competitive score, you can quickly identify which of two keywords will be simpler to rank for. Simply keep in mind that the greater the number, the more work you’ll have to put in to become a bestseller.
AMS Keyword Search
Amazon Marketing Services, or AMS, is the former name for what is now known as ‘Amazon Advertising,’ but everyone still refers to it as AMS, and Publisher Rocket has preserved the old term in this version to avoid confusion.
When customers search for a specific keyword or look at a specific book, Amazon’s book advertisement system (AMS) displays an ad for your book. You are charged by Amazon for each click your book receives. If you’re new to AMS campaigns, Dave provides a helpful free training at AMSCourse.com.
Many authors struggle with AMS since, in order to gain considerable momentum, you need to construct campaigns with hundreds of keywords. For best results, Amazon suggests using a minimum of 100 keywords each campaign in the official AMS guideline.
Finding appropriate keywords for AMS campaigns by hand is a time-consuming procedure that might take a long time. You must look through Amazon’s suggested keywords and the top books in your preferred categories, copy and paste the titles and author names into a spreadsheet, and then upload the data to Amazon.
With its AMS keyword search feature, Publisher Rocket can take care of everything for you. Simply click the ‘AMS Term Search’ icon, type in a seed keyword, and Publisher Rocket will pull up all relevant information for you. The top 20 books in the keyword results, as well as the categories they are listed in, are listed in the results, which include Amazon suggested keywords, Amazon A-to-Z suggested keywords, the title and author names of the top 20 books in the keyword results, and the categories they are listed in.